Growing Your Influence:
The Power of Personal Branding

with Kerry Lyons, CEO at Ripple Street and Jennifer DaSilva, President at Berlin Cameron


Personal branding is important for everyone, as it helps communicate one clear message about who and what you stand for, and can be an important way to credibly develop a professional reputation. Whether prepping for a meeting, attending an interview, or building partnerships, a strong brand can help you gain influence, connect with others, and be regarded as a thought-leader.

In this panel of experts moderated by Courtney Sunna, two branding leaders weigh in on how personal branding has evolved, tips for cutting through the noise to earn visibility, and tools that are available to grow and manage our brands. Kerry Lyons and Jennifer DaSilva also share insights on where to start if you’ve never defined your personal brand, and advice on staying authentic while balancing personal and professional brands.